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    The target is to show the Singaporean society that using Sanuk is a good choice, especially for the people who enjoy walking. Since Singapore is … Read More
    The target is to show the Singaporean society that using Sanuk is a good choice, especially for the people who enjoy walking. Since Singapore is a small country, it is easy to go around via MRT or Bus, therefore walking is a choice most Singaporeans make. The Singapore MRT and buses are the most used transpostation, hence we will be placing the advertisements in these areas. Our strategy is to convince the Singaporean society that walking with Sanuk’s are comfortable. Sanuk started as a brand for adventure seekers like surfers, but since Singapore is not a country where surfers go, our strategy is to use areas like Sentosa and Botanical Gardens. Sentosa because it is well-known for its beaches and adventurous areas. Botanica Gardens because it’s a good place to take walks and enjoy the scene. The people who enjoy such activities will enjoy wearing Sanuk. Read Less
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