Organ Donation Campaign

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NON BUTTARTI VIA

DONA I TUOI ORGANI

ORGAN DONATION CAMPAIGN

A.I.D.O. is the Italian Association for Organ Donation, Tissues and Cells.
It's a non-profit social (NPO) based in Rome. The members are the citizens in favor of voluntary, post mortem, anonymous and free donation of organs, tissues and cells for transplantation therapy.

Since 38 years, with its information activities, A.I.D.O. has the mission to create and maintain a proper social sensitivity so that citizens will know that their cooperation is essential.

INTRODUCTION

This is a project made during Laboratorio di Progetto della comunicazione visiva at Politecnico di Milano in collaboration with A.I.D.O and Pubblicità Progresso.

The work started from the careful analysis of the brief: the request was to create an advertising campaign to raise awareness to the issue of organ donation, in continuity with the campaign presented by AIDO and Pubblicità Progresso in 2012.

After informations research (clinical and political), interviews, surveys

TARGET: university students that have never thought about organ donation

AIM: to raise awareness and to encourage the consent to donation by wrong-foot.

TONE OF VOICE: irony

FOCUS: the waste

IDEA

The basic idea is to avoid wasting something.
Rather than throw away something that no longer serves us, almost like trash, better give it to those who need it.

SCREENSHOT

SPOT

GUERRILLA MARKETING

Our idea of guerrilla marketing is connected to our spot.
We imagined to reach the largest number of people. The location will be the center of a major city.

Location: Corso Buenos Aires Milano