For this project, I chose to re-brand the Dallas Cowboys. Their logo and typeface are very traditional. They are a well-known team and I wanted to keep that in mind for the rebranding. I chose to keep the slab serif typeface and the star, but I updated them by adding a geometric pattern, a more even stroked star, and a more condensed typeface.
Solid Navy Logo for screenprinting
Solid White Logo for screenprinting
Alternate logo for use on light-colored backgrounds
Alternate logo for use on dark-colored backgrounds
Typeface
Patterns for both logos
Helmet mock-up (photo used for educational purposes only)
Jersey mock-up (photo used for educational purposes only)
Coach attire mock-up (photo used for educational purposes only)
Field mock-up (photo used for educational purposes only)
