Established in the beginning of 1991, Insight Projects was started to satisfy a need in the commercial interiors market for a professional, ‘value for money’ office design and construction service. When being approached by the Managing Director, my target for the design was to convey the feel of their interior design style, and utilise the brand’s simple grey and red square identity.

The resulting cards I created became festive whilst remaining professional and somewhat modernist in their form. Using simple paper stocks and a reliable printing firm, upon their release to current clients and prospective ones the cards became one of many items of generating interest in the company and a source of generating potential work for Insight.