Just before the arrival of the summer heat here in Barcelona, we finished this wonderful campaign to promote the FINA world championships of 2013.
When photographer David Ruano first sent me the rough layouts for this campaign, I was immediately enthusiastic. The layouts by Fer Garcia already looked great and gave me a good idea of the atmosphere he was looking for. From previous collaborations with David and Fer I knew that it would be possible to create these dreamworlds. And it was.
After some rearranging of schedules we were able to create the campaign as shown here.
We are all very happy with the result.
Photography: David Ruano (www.davidruano.com)
Art Direction: Fer Garcia (TBWA Barcelona)
Retouch: Patrick Bras @ Eclipse Retouch