GOOD FOOD
INTERFACE RE-DESIGN
UX / UI / branding
The goal of this project is to re-build the food recipe app called “Good Food”. The problems that I found with the existing app were complicated choices, too strong a color scheme, and an unclear target audience.
In the progress, I chose to rebuild the structure to include a limited choices and simple directions. After re-building the basic structure, I decided to use simple illustrated animation to ensure that everyone can follow the recipes (especially, those who are not regularly used to Smart phone app or those who have a hard time follow the text). Moreover, I selected limited color scheme that are black, white and red with simple icon designs. The color selection with design hierarchy has been selected for all age audiences and genders.