INSIGHT:

     You don't use air freshener to cover up something good.

 

BIG IDEA:

     They cover up your faults in the air.

 

MEDIA:

     Print (3), Social Media, Outdoor/Guerilla

"Method erases your faults in the air, leaving no trace of the how-did-we-not-get-caught weekend. #dirtysecret"

"Method erases your faults in the air, leaving no trace of the omg-I-wish-I-remembered-what-happened night. #dirtysecret"

"Method erases your faults in the air, leaving no trace of the all-I-need-is-delivery-food-and-tv weekend. #dirtysecret"