This was a pitch project presented for Pernod Ricard Mexico for their Absolut account. The objective was to create a digital strategy for the brand based on their current global positionng Transform Today that could connect an become relevant for the millenial group of consumers.
Based on the idea that light transforms the ligh we presented Absolut City Lights. The objective was to create a social piece that could connect wiht the target through different touch points. A 360 experience that would require the participation of the people to make it happen.
Based on the idea that light transforms the ligh we presented Absolut City Lights. The objective was to create a social piece that could connect wiht the target through different touch points. A 360 experience that would require the participation of the people to make it happen.
Absolut City Lights was a series of parties around Mexico that would end up with a massive concert by the most loved DJ's around the world, the ticket to get into was a LED, that people could claim in our website.
To complete the experience, different art exhibitios that used light as the main resource, would be implemented across the main cities in the country. Also a mobile app would help the target to keep tracking of the whole experience.
NOTE: This is unpublished work.
