COUNTRY Financial had plans to run a car giveaway contest. The goal was to create an interface that was eye-catching with a form that was simple to complete. After users completed the form, they could return daily to play a quick game and see if they won smaller, daily prizes. A car winner would be announced at the end of the contest period.

In this concept, the game functioned similarly to a slot machine. The user would click the 'Hit it!' button, and wait to see if the odometer landed on '777.' If it did, they were an instant winner.

The interface would display their prize (or lack thereof, if they did not win).

Alternate design for landing page. Less in-your-face, and a bit more calm. Appealed more to COUNTRY's current older client base. However, this concept was abandoned because COUNTRY was trying to reach out to a younger audience.

Example of what the interface might look like on an iPad.

This second concept for a game was a bit more straightforward. The user simply had to click on the trunk of the vehicle to see if there was a prize inside.

When the user clicked, they were presented with this screen. This game provided a bit more value than the slot-machine style game. It was a chance to educate the user about auto-insurance related facts, and also prompt them to contact a COUNTRY Financial representative. Additionally, at the bottom, the possible prizes they could win would scroll by quickly. This encouraged the user to come back daily by enticing them with these prizes.

The user would be presented with an empty trunk if they were not a winner.

Or they would see their prize if they did win.