LAS PODEROSAS by ARIEL POWER PODS
Ariel is the most loved detergent brand in Mexico, is not just a detergent is tradition. So when Ariel Power Pods came into the Mexican market for the first time, we needed to convince our audience that even the most loved traditions have to evolve. We created a campaign that featured for the ones that have all the knowledge and credentials to tell enlighten us: Our grandmas.
Let's meet "Las Poderosas" a gang of cool grannies that arrived to bring us the new Ariel's technology for power washing.Through an integrated campaign, we delivered different messages that educated and entertained our audience across different touch points.
MEXICO, SAY HELLO TO "LAS PODEROSAS"
After the launching of the TVC, Las Poderosas took internet by surprise through different content.
We created a web serie where Las Poderosas answered all of the questions that people could have about Ariel Pods.
"LAS PODEROSAS" FACEBOOK WISDOM
What better place for our granny to share with us a piece of advice than Facebook.
"LAS PODEROSAS" RAP
We even got to make them record their first single co created along with Youtube and Mexican comedic phenomenon "La Gran Royale".
