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    About

    Designer Vie is a house of design; presenting a variety of brands and customized eyewear. I chose to use the visual metaphor of the blank sketchp… Read More
    Designer Vie is a house of design; presenting a variety of brands and customized eyewear. I chose to use the visual metaphor of the blank sketchpad to represent this brand - the blank canvas that is the beginning of all design. With this in mind, the logo is a signature - simple, artistic and personal. I developed an overall visual standard that is full of white space, with the logo always placed at the beginning. Graphics are minimal, and drawn as wireframes -which again marks the beginning of design. Read Less
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