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Sentimental Saturday
In a month it's Christmas again. Without a doubt my favorite time of the year.
Also the advertising commercials seem to be more enchanted, giving you this warm and cozy feeling during the cold winter months. During this period, commercials have a greater impact on me than during summer.
Maybe because it's the ideal time to have a cozy time on the couch with a blanket, hot chocolate and family.
 
If we think of the Coca-Cola Santa that smiles to us every Christmas, we could say that this winter commercial has had an impact on everyone of us. In the "Roaring Twenties", a clear image of Santa Claus didn't exist.
Sometimes he was drawn as a leprechaun, sometimes he was an elf, his suit could be yellow, green or other colors. The story of Santa was different in various cultures. 
 
Despite the unpopularity of Santa in advertisements, Coca-Cola decided to go further with the Santa-story. The refreshing drink had the image of a summer drink and they wanted to change this.
With their realistic drawing of Santa in 1931, they changed the image of Santa along with their own brand image. Christmas was painted red.
 
Another commercial that sticked with me is "The Bear & The Hare" of the British department store John Lewis.
Although I already liked the message behind the advertisement itself, I loved the commercial even more when I saw the making of.
 
I thought it was another animation entirely made with the computer, but the truth is that the whole scenery and the caracters are handmade. All the movements of the animals come from a human hand.
They combined a 2D drawings stop-motion technique with 3D scenery, and it looks truly amazing.
Sentimental Saturday
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Sentimental Saturday

Weekly blog for advertising school, UPSA
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