Re-brand of financial algorithmic trading provider PE Lynch to itarle. This project consisted of a complete re-brand of the company logo and branding material. The previous logo consisted simply of a fontface only. Before the company name change, an icon was developed that would represent the new brand that could work with both company names as part of a two stage process while the name change was awaiting confirmation.

 

 

The concept for the logo originates from a lattice structure representing the company's algorithmic solution enclosed within a circle to demonstrate its global trading.