THE PROJECT
Construct a campaign, comprising of several elements, that sends a unified brand message about a product, service or idea in a variety of media. Utilise a range of design methods, processes and techniques to create professional communication solutions that demonstrate innovative thinking and professional execution skills.
THE PRODUCT
Crud Suds Foaming Cleaner
- Great for quick pet clean-up
- Removes stains and fur easily
- Fabric safe brush safely cleans upholstery & carpet fibres
- Patented odour eliminator
THE BIG IDEA
Onthaar en siedaar (Remove the fur from your furniture)
Furniture has so much fur on that it has started to morph into certain pets. Print advertisements will appear Afrikaans magazines that target pet owners and people interested in house keeping care and tips.
MEER KIETSIE AS KUSSING?
More kitten than couch?
MEER VLOOI AS KOOI?
More fleas than fleece?
MEER KAT AS MAT?
More cat than mat?
