BROKEN RABBIT APPAREL is a Saigon-based boutique fashion label that feeds off the lingering French Colonial influence in Vietnam and infuses it into modern street wear. They create pieces that are simultaneously sophisticated and edgy by combining vintage styling with modern design and bold, unexpected patterns.
The company name and brand were created with this combination in mind. Broken rabbit is a term describing a rabbit with multi-colored patches of fur, a fitting reference to the company’s signature use of pattern. The stylized origami rabbit icon depicts this idea in a modern way while touching on Asian culture and tradition. When juxtaposed with the traditional-yet-modern typography in the wordmark, the logo perfectly embodies the essence of what BROKEN RABBIT conveys in its designs.