WHY HOW WHAT
Norma Editorial / 2014
Norma Editorial / 2014
If there's a phrase that perfectly defines the spirit of Brosmind, it's our motto, THIS IS OUR MOMENTO! When we coined it, we wanted it to reflect our ability to be inspired by every new project, our desire for self-improvement and our willingness to be optimistic about the future. All our lives have been spent on our creative adventures, and this book comes after having spent the last eight as the heads of our studio in Barcelona. The fact that we've chosen this moment isn't due to a specific reason. There's been no end to a cycle, nor are we going to take a sabbatical leave, it's simply that the stars have aligned. It's always difficult for a creator to draw the line after which no new project will be included in a book, so the deadline imposed by the publisher helped speed up this process. Our intuition tells us that we have yet to reach our creative peak, and that most likely incredible things are still to come that won't be included in this publication. Nonetheless, we know that during these past years we've managed to create a very solid and personal style which needs to be documented. WHY HOW WHAT is a sincere and detailed journey through our origins, processes, and all of Brosmind’s work up until this date.
The book was designed in collaboration with the electrifying Graphic designer Laie Pradas, and includes pictures from talented photographers such as Andoni Beristain, Rebekka Ehlers and Meritxell Arjalaguer.
Movie by Laura Sans and N9ve.
