While working for GFI, I was tasked with developing engaging and memorable advertising campaigns for their commercial real estate division. The firm's President wanted something funny, unique and worked to communicate the main core competencies to the audience.

 

I came up with the idea to create a series showcasing caricatures of the different type of real estate brokers one might encounter in New York - many were based on my colleagues. Each delivers a bit of sarcastic humor while highlighting a specific company differentiator.