FOX SPORTS
L&M Cleatus Guide
My roles on this project were:
With the popularity of the FOX Sports mechanical mascot "Cleatus," FOX Sports L&M reached out to Dave Parmley and Eric Ruffing of 13THFLOOR to create a lifestyle licensing guide for the fans of both FOX Sportsand Cleatus.Armed with our very own Cleatus action figure, a few 3D modeled moves and the techno/mechanical vibe of the bumpers the quick turn around began. Freedom to explore the manipulation of the FOX Sportsbrandmark and type treatment was also allowed.As Cleatus' victory dances are a huge part of his story we created hero image illustrations and mechanical victory wings as main designs of the toolkit. 13THFLOOR also created product examples to show the wide variety of designs that can easily be created and applied to product from the components of the toolkit. The final guide was then distributed as a PDF.
My roles on this project were:
With the popularity of the FOX Sports mechanical mascot "Cleatus," FOX Sports L&M reached out to Dave Parmley and Eric Ruffing of 13THFLOOR to create a lifestyle licensing guide for the fans of both FOX Sportsand Cleatus.Armed with our very own Cleatus action figure, a few 3D modeled moves and the techno/mechanical vibe of the bumpers the quick turn around began. Freedom to explore the manipulation of the FOX Sportsbrandmark and type treatment was also allowed.As Cleatus' victory dances are a huge part of his story we created hero image illustrations and mechanical victory wings as main designs of the toolkit. 13THFLOOR also created product examples to show the wide variety of designs that can easily be created and applied to product from the components of the toolkit. The final guide was then distributed as a PDF.
Project Credits
Client: FOX Sports
Design Direction: FOX L&M / David Swift
Art Direction: 13THFLOOR / Eric Ruffing + Dave Parmley
Design: 13THFLOOR
Illustration: 13THFLOOR
Production: 13THFLOOR
Layout 13THFLOOR
Creative Mgr: FOX L&M / Jaronna Yates
