Nestle Advertisements
Ryan Partnership, 2005
Ryan Partnership, 2005
The objective was to market competitive bakers towards the taste appeal & show quality of the varieties of Swirled morsels and promote the 75th anniversary of Libby's Pumpkin Pie mix. The challenge was to create multiple approaches from the client brief to represent the objective. Please note the evolution of the sketch to final print ad. This concept was a departure for Nestle, who in previous advertising always featured the Mother & Child relationship. I chose to focus on the product as hero in order to attract a more serious baker.
I did all of the design work as well acted as the assistant art director at the product photo shoot. These ads were nationally published in the Taste of Home insert and sent to household around America via their Sunday newspaper. This was the first of my design work to be printed & distributed nationally.
