Name-changed key-visual for ING | campaign

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Financial Supervisory Commission R.O.C ( Taiwan ) (2014/1/10) officially announced the Nomura(Nomura Asset Management) is merged with ING (Internationale Nederlanden Groep) in Taiwan this year, so that the past has been hampered by the long lasting and has the most trustworthy reputation ING in Taiwan was finally able to get rid of the only negative hinder the of its brand image.

The new management team expects in the future the Nomura will continued excellent performance in the past by iNG, and together with the advantages of Nomura's investigation and good stability brand image.

Aims to become a trustworthy asset management firm providing excellent service to customers.

The aim is to spread the formal announcement

1. ING changed its name to "Nomura"

2. Establish "Nomura "popularity and brand image

Credits

Agency : Ogilvy & Mather
Client : ING

Executive Creative Director : Chyifc Lin

Creative Direction & Designer : Kedo Huang

Airbrushing : Pikamay

Inspiration

Ring

My inspiration is that I want to use a ring to become a main character in my whole key-visual. The ring is used as a symbol for eternal union between ING and Normura, the engrave of the ING is on the inner rim of the ring, the other (Normura) is on the outer.

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FINAL KEY-VISUAL

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CLOSE-UPS

FINAL OUTCOME WITH TEXT SETUP PROPOSAL

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ALL PRINTS ( NEWSPAPERS / MAGAZINES )

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MOBILE ADVERTISEMENT

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OUTDOOR BILLBOARDS

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金管會於今年（2014/1/10）正式宣佈，野村投信正式併購台灣安泰投信，讓過去一直受阻於集團負面訊息困考的台灣安泰投信的團隊，終於能擺脫品牌形象上唯一的負面阻礙，本次交易也是日本野村集團除了證券外，第二個品牌在台灣發展，新的經營團隊期望，未來除了持續借助過去安泰投信銷售團隊的優異表現外，再加上野村的調查優勢與良好穩定的品牌印象，在台灣投資市場能有更好的作為。本次傳播的目的是

1.正式公告安泰投信更名為「野村」投信 2. 建立「野村投信」的知名度與品牌印象。

傳播的結果，我們希望目標對象「做」什麼？

- 對野村投信感到好奇，想要了解更多。

- 知道ING過去的團隊不變，但在野村品牌的加持下，未來將提供更多的升級服務。

我們期望傳播活動如何幫助達成目標？

- 建立”野村投信”第一次與台灣投資人見面的氣勢。

- 安泰投信的團隊正式更名為野村投信，原有的團隊在透過野村嚴謹的調查專業與穩定的品牌印象，將提供給投資人更多適合的投資商品。

誰是我們試圖影響的對象？

- 本波廣告清楚聚焦在一般分行理專與投資人，過去分行理專都很滿意ING的服務團隊，唯一有微詞的部分就是ING海外的負面新聞會影響推薦，現在換成以投資穩定著名的野村投信，銀行裡專都當

看好，也期望傳播能協助他們推薦野村給一般投資人認識。

我們希望傳達什麼訊息?

- ING安泰投信正式更名為野村投信真心不變嚴謹升級 (兩個切入點)。