Client: Discovery Channel
Brief:
• Educational,
• Playful, Yet Smart
• Transformative Elements are Vital
• Educational,
• Playful, Yet Smart
• Transformative Elements are Vital
Concept:
Carbon designed the new Discovery Kids branding graphics with the characteristics of a child’s emotions in mind. The visual elements express happiness, curiosity, and an enthusiasm for learning. At the same time, the speed of the animation portrays the shift in emotional response, from playful to thoughtful. The Prevailing green and blue hues tie the Discovery Kids logo into the overall branding package.
Carbon designed the new Discovery Kids branding graphics with the characteristics of a child’s emotions in mind. The visual elements express happiness, curiosity, and an enthusiasm for learning. At the same time, the speed of the animation portrays the shift in emotional response, from playful to thoughtful. The Prevailing green and blue hues tie the Discovery Kids logo into the overall branding package.