All out of home advertising was used to direct and expose new viewers to the parks. People may have visited a park or two before but might not have known about all of the different features the parks had to offer.
Giving the parks a "voice" allowed us to make things more personal and give the viewer a stronger sense of connection.
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Campaign project for Fairmount Park Conservancy rebrand. Our group decided to 'personify the parks' to make them more relateable and increase awa Read More