User Interviews
Research Phase - User interviews are a key activity for understanding the tasks and motivations of the user group for whom you are designing. Some Interviews are formally scheduled, and some are just informal chats.
------------------------------------------------------------------------------------------------------------------------------------------------------
SnapShot of the interivew for CarDekho
Before we begin, I have some information for you, and I’m going to let you know what
exactly we are doing.
exactly we are doing.
We’re asking people about their “Car Buying” Experience. What are the different medium
people use to buy a new car.
We’re Trying to improve the car buying experience , so we need to hear your honest reactions.
The session should take about an 35mins to an hour.
Before start I would be like to ask very quick question
First, what’s your occupation? What do you do all day?
1. What mobile devices do you own? Which have you brought to use today?
2. How many times per week would you say you browse the Internet with your phone?
3. When browsing the internet with your phone, what types of things are you likely to do?
What websites do you visit most frequently?
What websites do you visit most frequently?
4. When do you find yourself using your mobile phone, rather than some other device,
to access the Internet?
to access the Internet?
====
1. Do you currently own a vehicle? What type?
2. When you think about purchasing a new car, what factors are the most important to you when
considering which vehicle to buy (cost to purchase, cost to operate, etc.)?
considering which vehicle to buy (cost to purchase, cost to operate, etc.)?
3. Did you use internet /website before buy a new car? What things you are searching?
3. How confident are you that you looking at the website for buying a new car?
4. Did you done any kind of car comparison, and what was the medium.
5. Do you buy a hair version car with same price in which you brought your new car?
5. Do you buy a hair version car with same price in which you brought your new car?
====
If User had visited CarDekho:
1. What is your general impressions website? What did you particularly like, or what particularly
frustrated you?
frustrated you?
2. Is there anything we could change about the site that would make it easier for you to use it?
3. If you thought of this mobile site as having a personality, how would you describe it? Why?
4. Do you have any final comments or thoughts you'd like to share with us?
