Chris Weeks's profile

LCD Soundsystem rebranding

Student Project, October 2014
Pick a favorite album. Redesign the cover to market to a different demographic. Easy, right? I chose to market this album to young parents and their kids by creating a more crafty and inviting cover. Okay so it’s not completely kid-appropriate music. But now the cover is!
It was impossible to do this without constantly thinking James Murphy would hate it. I tried to keep a grungy essence with purposefully illegible typography and snarky art direction.
LCD Soundsystem rebranding
Published:

LCD Soundsystem rebranding

Pick a favorite album. Redesign the cover to market to a different demographic. Easy, right? I chose to market this album to young parents and th Read More

Published: