GO SPORT INVEST IN IN-STORE PROMOTIONAL VIDEOS
Go Sport Qatar required an in-store promotional video to be produced for their premium range of Giant™ bikes. The brief was to draw customer attention to Giant™ bikes best features. My concept, script and copywriting then centred on showcasing Giant’s cutting edge technology, the Giant™ Mountain Bike range and to highlight the champion riders that compete and win with Giant™ bikes. Together with Pierpaolo Magno (video editor) and Yashlin Nadesan (audio engineer), we put together a gritty, fast paced video mash up of great footage featuring Giant™ bikes in action.