Client George Zografos offering high quality handmade crosses. Project goals From the very beginning of the project the main goal was set to design an outstanding Brand Identity, which would correlate with the Jewellery industry. The intention was to reflect uniqueness and elegance. Creative solution The creative process was divided into several steps, each requiring critical solutions. The color palette as well as the Typeface were chosen based on the overall brand strategy. As the next step of creative process, the core of the Logo - the Logo-mark was brainstormed and the 4 significant elements were included into the Logo-mark development: the letters Z, H, C as well as the Cross. All four elements were creatively integrated into the logo-mark, thus fulfilling the Logo providing the brand potential for further growth and recognition. Read Less