A Wildlife Photographer from North-East India wished to start an initiative to bring forward the ethnicity, culture, wildlife and people of North-East through his photographs. I was given the responsibility to brand its identity. After a series of brain storming sessions and discussions I came up with The Blue Hills Dialect.
THE BLUE HILLS DIALECT is an endeavor to showcase the best of the blue hills way of life, the rich culture and traditions of its amazing tribes with a concerted effort through visual stories.
THE BLUE HILLS DIALECT is an endeavor to showcase the best of the blue hills way of life, the rich culture and traditions of its amazing tribes with a concerted effort through visual stories.
Here the term 'Blue Hill' is derived from Assam which is also called the Land of the Blue Hills and Red Rivers. North East India is a region blessed with several local dialects that add to its diversity. The word 'Dialect' is used to express the common Visual Language of North East's beauty through the photographer's lens.
THE IDENTITY
TBHD's logo portrays a Camera's Landscape Icon as seen on autobuttons. The original mountain and cloud that appear in the icon are replaced by a simplified hill and a moon. The stylised rectangle derives a slight inspiration from the instagram vintage polariod camera logo. Its rectangular form has been given organic styling. One-horned Rhino is a global symbol representing Assam and North-East India. Its silhouette is inserted to symbolize the land that is NE India.
The idea was to use a combination of Brand Mark and Emblem mark styles of Logo Design to communicate without the words and bring about an ease for people to associate with the initiative.
The idea was to use a combination of Brand Mark and Emblem mark styles of Logo Design to communicate without the words and bring about an ease for people to associate with the initiative.
THE PROCESS
Digital Explorations on Adobe Illustrator.
Hand-drawn doodles.
