RAMON CALIBARA
Executive Creative Director
"Creativity that Sells"
Executive Creative Director
"Creativity that Sells"
"I firmly believe that the simplest ideas are the best. And that the target audience is supposed to be given the well deserved entertainment value in every ad or every design..."
Marie in red Áo Dài (Vietnamese traditional long dress)
Ballpoint pen (Bút bi) on watercolor paper, 54x37 cm
#RamonCalibara #BallpenDrawing #AoDaiVietnam #FreehandDrawing
Ballpoint pen (Bút bi) on watercolor paper, 54x37 cm
#RamonCalibara #BallpenDrawing #AoDaiVietnam #FreehandDrawing
"Herbie, My Beautiful Cocker Spaniel" Ball Point pen on Watercolor Paper - Leisure freehand drawing
Leisure Freehand Drawing, Colorful Parrot - Assorted Ball Point Pens On Paper
My Latest painting entitled: "INDIGENOUS SMILE" Oil on canvas, 100cm x 75 cm
Below is a novelty item design idea where an object as stagnant as a wine barrel is combined with the modern technology of interactive multimedia entertainment and information center compacted in one intriguing, collapsible unit. I call this "ONLINE, ON WINE"WINE"
Creative Print Advertising
Next is a campaign for a hair gel brand Teen-X, intended to appeal to the youth by the promise that Teen-X will allow for free style hair style, thus helping boost confidence for the best performance in passion and in life ever! This print campaign took the Gold Award at the Golden Bell Advertising Festival in Vietnam, in the year 2007.
Next below: A print ad idea for Bridgestone Turanza aimed to communicate "Silence and Comfort"
Below is an idea for Smecta Anti-diarrhea Powder
Next below is the campaign for a brand of canned coffee Birdy. With the single minded promise: 'Birdy's great tasting coffee has the power to stimulate you very quickly'.
Below is a series of print ads for the corporate campaign I developed for my agency, Chuo Senko Vietnam. The objective is to boost CSV brand awareness in the Vietnamese market, with the single minded proposition that 'We know Vietnam more than any other agency, being the pioneer multinational ad firm in the land'.
A pitch winning product launch print ad for Honda City in Vietnam, year 2014. Tagline: Gear Up You Life!
A pitch winning campaign I developed for the Bridgestone Tyre brand, Vietnam. 2013
The following campaign was done for a SUV vehicle brand Daihatsu Terios. The communication is meant to convey: 'The comfort of a car and the power of 4WD'. In essence, the target gets the best of both worlds.
Below is a pitch-winning print campaign for Home Credit. Intended to launch an easy installment plan service in Vietnam. The idea is to use a series of ads, each consist of a teaser and a reveal.
Next below is a print campaign for the famous snack brand Piattos from URC. A creative answer to the proposition: 'Piattos - the unique, great taste that comes in a unique fun shape!'
The next campaign is for a famous jewelry brand in Vietnam, CAO. The proposition is: 'CAO jewelry's captivating designs are guaranteed to evoke heart felt emotions among the target.
Below is a one-off ad, for an internet service provider, Mega VNN. This ad was launched during the introductory days of ADSL in Vietnam, when most connections were still on dial-up modems. Needless to say, the promise was 'internet at unbelievable speed, at incredible price'. This ad was included in the AFAA Golden Book of advertising in 2007.
Creative TV Advertising
THANK YOU!
