For the CHD Jazz Fest I not only played a conceptual role but designed and developed all branding collaterals. From naming, identity, stationery, posters, venue branding, tickets, crew uniforms, online artworks for social engagement, art-direction role [photography and videography] to press kit and investor deck. I even developed the online campaign strategy which was executed on Facebook, Instagram and Twitter.
The iconic Sector 17 Shopping Plaza [a cultural hub for street plays, art and festivals] was the inspiration behind the identity system. It represents the values of design/architecture [created by Le Corbusier] which have fascinated people from around the world. 
Going vector and sharpening the illustration.
Final logo.
As part of the festival experience tickets were designed on the boarding pass of the airline's template and at the venue gate we replicated the airport check-in routine. 
Poster design.
Visit the GOAir CHD Jazz Fest on Facebook.