Delta Airlines
Fly-Fi
 
KEY MESSAGE: All passengers will receive free Wi-Fi and a limited selection of entertainment options during their flights.
 
STRATEGY: Allow flyers an opportunity to connect, entertain, and work during long distance flights for free as well as giving them a chance to use with social media to earn free credits for their trip.
 
​CAMPAIGN OVERVIEW: 
        -Logo redesign.
​        -Ticket redesign with access codes and introduction to Delta fly-fi.
        -​iPad stations within airports with allow customers to interact with the free Wi-Fi prior or in              between flights.
        -Instagram allows passengers to use #deltaflyfi.
        -Delta fly-fi landing page.
              Includes: ​Sign on page, Connect page which allows you to connect with all social media.
​​​              entertainment page which allows guest to access free movies, books, or music as well as use               credits earned for​additional options, track your flight page which gives your in flight data                   of your upcoming trip, and your about fly-fi page.
​        -On flight napkins.
Logo Design
Delta Fly-Fi Website
Ticket Redesign
On-Plane Napkins
Delta Fly-Fi
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Delta Fly-Fi

When flying with Delta, all passengers will receive free Wi-Fi and a limited selection of entertainment options. When allowing this, Delta will b Read More
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Published: