DeWALT
Take Charge & D.I.Y
 

KEY MESSAGE: By buying and using DeWalt tools, a women can save money and time without having to deal with an untruthful repair man or his inappropriate comments. 
 
TARGET AUDIENCE: Women, ages 16 to 45, who are unaware of how to go about fixing everyday repairs. 
 
CURRENT PERCEPTION: DeWalt is one of the leading tool suppliers in the nation. Mainly targeting men, DeWalt thrives off of the very men we are talking about that end up ripping off our target audience. We want to switch the roles and allow women to become familiar with DeWalt’s tools to do the repairs themselves. 
 
CAMPAIGN OVERVIEW:
      -In-store banners.
​      -Print advertisements.
​      -TV show, The Estimate Test, reveals untruthful repairs or companies trying to rip off women             for simple everyday repairs. 
      -Event where women take the role as construction workers who cat call and hit on passer bys               for a chance to promote DeWalt and their new campaign. 
 
Print
In-Store Banners
In-store banners will be placed in stores such as Home Depot, Lowes, and other hardware stores where women can view the new tools needed for D.I.Y projects.
Our TV series, The Estimate Test, will debute on HGTV, to expose repair shops and repair men who are untruthful about simple repairs. We will show viewers the truth behind how easy it is to be given false estimates or even the truth in which women get treated poorly when they are the ones who get left in charge to handle what the results may be.
DeWalt
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DeWalt

By buying and using DeWalt tools, women can save time and money without having to deal with untruthful repair men or their inappropriate comments Read More
3
83
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Published: