Five Point Credit Union
Campaign Advertising: Art Direction + Roll-Out
Branding and Advertising collateral project created while working at Heinrich. Five Point is a small credit union deep in the heart of Texas, which also happens to be oil country. The intended direction of this campaign was focused on the hard working middle class population, those who work hard and want their money be available when they need it. Assets developed for this campaign included, lobby posters, customer letters, FAQs, money envelopes, buck slips, ATM welcome screens, animated banners, email template and micro site.
