This 'SWARM' graphic can be seen on the event level at Time Warner Cable® Arena. The Charlotte Hornets players will run past this wall on thier way out to the court prior to the start of all home games. Fans can line up and cheer on thier favorite players from the opposite side of the ropes. Fans can also admire this wall from inside of the BackCourt lounge. 

 

Using the Hornets primary typeface, 'SWARM' was typeset in illustrator including the 3D element and brought into photoshop and placed on the Hornets court (photo courtesy of James Quantz Jr.) Lighting, shadows and smoke effects were added in photoshop. My cell pattern was also used in the background to create additional branding for this piece.