My design studio, Upanotch
, was approached to develop the branding for Ghost Story
, an elite consulting service based in New Orleans. Operated by accomplished improv performers James Hamilton and CJ Hunt, Ghost Story provides narrative-building and presentation coaching to entrepreneurs, executives, and leaders. The Ghost Story logo needed to express the power of revealing and illuminating the client story, and James & CJ's authority as agents for this. This was to be emblematized by a flashlight and its beam.
The fonts featured in the final logo are Norwester
by Jamie Wilson and Cocogoose