The brand:
The challenge:
To bond consumers with the brand in relevant situations.
The solution:
An application, helping to kill some time, while stuck in a traffic jam
Mechanics: To play the game just take a photo of the number plates of the car in front, while being stuck in a traffic jam. Your task is to find a word, matching the letters from this number plate consequently: for example, "advertise" is a match for a number plate with letters ATE, as it contains A, T and E respectively.
The bigger word you find, the better score you get. The app shares your great results to social networks, incouraging your friends to try the game. And of course there are prizes for the bests of the bests.
Design and art-direction
Nikita Vasilevsky
