As the mobile sponsor of the 2012 London Olympics, Samsung was in need of a strong presence during the games that also allowed them to tap into the attention of the millions of viewers across the globe.

 

Based on the tagline “I’m There” we created an integrated campaign, including concept creation, art direction, and experience design, applied across digital platforms, out-of-home advertising placements, and merchandise.

 

Role: Creative Lead / Associate Creative Director

Agency: Jack Morton Worldwide