The EXITUS had sought other reputable companies in the region, not reaching the expected result for the project. With that, we started the briefing with requirements such as: Greek culture, shapes and strong sources, metallic effects and studies on the financial law, semiotics and target analysis. In addition to these studies, a great differential was the work on the Golden Rectangle, widespread among Greek culture. Thus, we arrive at the final design of EXITUS - Excellence in Banking negotiations.