Knapse Kerel - Craft Beer

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Craft Beer – Knapse Kerel:

More about this project:

Craft Beer is currently taking over a great portion in the design industry, and also presents a great opportunity for design. This brief required me to create a new craft beer brand, that also includes the packaging and promotional collateral.

The name was given to us, where we had to develop a concept and brand. I interpreted this name as the perfect metro man, the man who spends a lot of time on his outer appearance, but not losing his masculinity. I chose two colours that can be associated with this type of personality.

The promotional collateral includes a T-Shirt, coasters and an I Phone cover(s) that accompanies the primary packaging (the label) and the secondary packaging (the craft beer box).

Have fun looking at my project!