Guide: Anil Sinha
For an indepth understanding of the project and the design process followed, please click on the blog and documentation links below.
Blog on Blogspot: http://www.kalamkhush.blogspot.in
Document on ISSUU: http://issuu.com/anupriyaarvind/docs/kalamkhush_document/0
For an indepth understanding of the project and the design process followed, please click on the blog and documentation links below.
Blog on Blogspot: http://www.kalamkhush.blogspot.in
Document on ISSUU: http://issuu.com/anupriyaarvind/docs/kalamkhush_document/0
To break the monotony this project will be showcased in reverse : the final deliverables followed by the concepts, visual style, brainstorming etc. The output will precede the idea and story behind the design process, so It will be like a narrative in flashback.
I would like to thank my batch-mate, Mani Maran from Animation and Film Design for helping me with the photography of the products.
The Branding Collaterals
The complete stationery set created with the new brand ideology, identity and visual language.
Visiting Cards
The tent fold price tags with product information
Price tags without product information. To be used for new or limited range products.
Envelopes and Letter-heads
Price tags as stickers. To be used esp. for folders, boxes and diaries.
Bill slips
To prevent paper wastage, the paper remaining after printing and cutting the rest of the collaterals can be used as Kalamkhush bookmarks. A good option for point-of-sales.
The New Identity
Behind-the-Scenes:
Looking at how brand ideology, identity and visual language were created
Looking at how brand ideology, identity and visual language were created
Pages from the Khadi Diary...
Creating moodboards from existing products at Kalamkhush, color palettes from Khadi papers, and photographs of Khadi workers in the villages to identify keywords and brand philosophy for Kalamkhush.
Creating a visual language in the form of a visual element and color palette based on Gandhiji's 5 principles of Ethics, Sense of History, Production of meaning, Humility and Attention to detail.
Creating patterns with the visual element of the khadi paper for the 5 Gandhian principles
The five selected patterns in their specific colors, each denoting a principle.
Tweaking the old Devanagri Identity and creating a new Latin Identity.
Refining the identity...
Thus, the new identity for Kalamkhush was created.
Posters created as environmental graphics for the stores/retail spaces...
The Kalamkhush Project gets featured in DNA!
