Branding, identity and visual platform of Quebec's new Real Estate Regulatory Agency, the OACIQ
Brand analysis exercice to understand the organisation thus to better position the new entity with its core audiences. As such, a logotype that integrated an open door framed in the letter “i” was developed. This simple yet elegant typographic element clearly conveyed the OACIQ’s important mission of providing access to accurate information and openness. The identity established the OACIQ’s credibility and leadership. The chosen design was the first step in the development of the brand identity. Once this was confirmed, collateral materials were designed and produced, along with a visual identity standards guide. The website was structured to make the large volume of information it contained easily accessible. The site architecture was completely revamped and new paths were created to improve data research.
Brand analysis exercice to understand the organisation thus to better position the new entity with its core audiences. As such, a logotype that integrated an open door framed in the letter “i” was developed. This simple yet elegant typographic element clearly conveyed the OACIQ’s important mission of providing access to accurate information and openness. The identity established the OACIQ’s credibility and leadership. The chosen design was the first step in the development of the brand identity. Once this was confirmed, collateral materials were designed and produced, along with a visual identity standards guide. The website was structured to make the large volume of information it contained easily accessible. The site architecture was completely revamped and new paths were created to improve data research.
