Corporate ID_Self promotion

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Self promotion

Brief_

Design a self promotional brand that fits your personality and personal style. The corporate identity consists of a business card, letterhead, invoice form, flash drive packaging a promotional item and a data sheet.

Concept_

I decided to use the collateral to showcase my versatile design qualities. I created a dynamic ampersand logo as a way to combine different skills. The use of the & is also a tongue-in-cheek reference to the word and – that occurs in my name. I used photography and lined patterns as visual language. The line patterns suggest my logic and the photography of flowers represents my creativity and versatility. The style is vintage with a modern design twist.