Bloo is a flashlight, designed within the context of possible electricity blackouts during the winter of 2014 in Belgium. After several of its nuclear reactors had to be taken offline, the country was facing the possibility of electricity shortages, particularly on cold days. That's why the federal government suggested a plan in which selected areas in the country would be pre-emptively disconnected from the power grid when a shortage is expected to endanger the entire grid. These planned disconnections would accur between 17 and 20 PM.
The brief was to design a product that would help people during these blackouts. After mapping out the different activities and needs of households within this time frame, we saw that there is one overarching need; the need of functional lighting.