US Apparel is a leading, vertically integrated garment manufacturing Company, doing export oriented business in diversified denim fabric and garments with an impressive international customer portfolio. It is a customer centric organization with outstanding knowledge of customer needs, backed by leading edge technology platform and highly experienced, motivated and skilled human resource. With modest beginning of a small scale producer of garments aimed at local market in the 70s, the company has grown exponentially over the years and now has a state of the art denim manufacturing unit and over 5 garment manufacturing facilities in and around Lahore employing over 14000 competent managers and skilled craftsmen. It has offices in UK, France and Germany serving the customers in Europe and USA.
US Apparel has an ambition to grow based on the new vision defined by its board and is working on strategies to achieve it. The Company is well poised to achieve the next paradigm. On the path of aggressive growth, the company does not lose sight of its responsibility to the safety and wellbeing of its people, communities in which it operates and provides sanctity of the environment.
 

Fashion is an expression of ones self. It is the standard you put for yourself and the goal you aspire to be. I love what I do and even more so doing it my way. My pride is my students who give me incentive for being more, higher and better.
“Denim has become a basic staple for us in today’s world. Everyone owns denim”

 

I am of the opinion that our lives on earth have no greater meaning. In this meaningless existence we all negotiate our own meanings. Writing gives meaning to my life. “A White Trail” is my first book. This is a travelogue for which I traveled into the religious minority communities of Pakistan and celebrated their religious events with them.
“I HAVE A PARTICULAR ASSOCIATION WITH FADED JEANS”
 

"Art is the birth of self-expression and an unadulterated representation of true perception of a human and his society. Awarded the “Saadat Hassan Munto” award for excellence in art voyage and well known within the art community.
“Denim is easy and effective – What all us “artists” long for."

 

YASIR MIRZA - DENTIST
"For me, dentistry stands for humanity’s betterment. I work for the skill and aptitude to maintain global standards.
Denim is resilient. Whether it's torn at the ends or loose at the waist, I can still wear my six-year-old pair and sit through an entire meeting without any problems! My denim always delivers."
 

TAIMUR SAIGOL - MUSICIAN
"Being a guitarist and drummer, I believe in letting go of the notion of harmony and perfection to experience transcendence and flow. Music is an expression of your soul. 

Wearing comfy jeans is like having a good home cooked meal, it’s comforting to the soul."
 

HASHIM ALI CHAUDRY | SANWAL TARIQ - THEATRE
Theatre for me is a fantasy. It is my Neverland, Middle Earth, Narnia or Wonderland. Having worked in numerous productions around the globe, they are most proud of the fact that they have been able to transfer their passion of theatre to others. 
“Jeans are my companion, they are as dramatic as I am”

MAJOR AHAD SULTAN - ARMY
" For a soldier we learn to master attributes of Loyalty, Duty, Respect, Selfless Service, Honor, Integrity, and Personal Courage. However, with duty we also have leisure that brings forth a value of life that shall never be taken for granted."
“Denim inherently has become the uniform for our casual looks. It’s rough and tough and accepted everywhere.”
 

"Being a mother is as tough as it gets and as rewarding as anything can be. It alters you spiritually and toughens you physically." “I Love jeans!, It is the quickest and easiest way to clean up and look good without too much thinking involved”
 

Company: US. Apparel and Textiles
Art Direction: Shiraz Malik
Photography: Mehreen Afzal
Copywriting Associate: Manahil Tiwana