EL GRAN AZUL
BRANDING + IDENTITY, 2014
Being one of the most liberal places in Ecuador, Montañita promotes the ideas of tolerance, acceptance, and even a bit of rebellion. Our task was to design a Visual Identity for a hostel named "El Gran Azul (The Big Blue)". Because the dolphin symbol seemed a bit obvious, we decided to use a seagull instead.
The seagull knows that freedom is a state of mind and of the heart. It teaches you to let your heart soar on the wings of freedom and joy, no matter where you are and no matter what you are doing. It lifts you out of the sands of worry and petty concerns and into the soaring heights of being one with all that is: one with the ocean, one with the land, one with the vast and glorious sky.
Seagulls are symbols for freedom, adaptation, communication and optimism.