Popeye's and Zatarain's teamed up to offer Popeye's Zatarain's Butterfly Shrimp for a limited time in Popeye's restaurants. To help promote the new menu item, the "Tweet Your Way to Mardi Gras" contest was creating leveraging Twitter and Vine. We created a series of engagin Vine videos and encouraged users to tweet us, share our videos and follow us for great content. The campaign was a huge success, and grew both brands social followings across Twitter and Facebook.