Corporate Design for the shop Uzwei, the ‘little sister’ of the traditional Hamburg fashion retailer Unger.

The letter ‘U’ from Unger was turned into ‘Uzwei’ for the second store. The result is a striking word mark with an expressive pattern that is reminiscent of light dancing on water – a visual representation of the shop’s location next to the canal. The haute couture section has separate branding in traditional black and white with copper elements. The other sections of the shop are presented as sub-brands with a rough look: Uzwei flowers, Uzwei deli and Uzwei cashmere. This approach supports the marketplace character of the store. 

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Mutabor Design, September 2014