Brief
Olay wants to refresh its image through a new campaign to celebrate women who are their ‘best beautiful’:
1. Women who believe there is always room to be better, feel better, and look better.
2. Women who don’t accept the status quo or ever settle, give up or give in. Not when it comes to their beauty.
3. Women who are committed to bringing out their most beautiful self and share it with others.
Task:
Bring Olay’s new campaign to life through the execution:
“Beauty Affirmations”: A series of 3-5 videos, with a duration of no more than 30 seconds, that capture
women from multiple ethnicities stating affirmations that bring their best beautiful in their own way.
First video: Beauty in every reflection
Second video: Work your hardest, look your best
Third video: Never an awkward photo
This is a collaborative work done by the following individuals:
Enya Pangilinan
Jonathan Kaw
Josh Magbanua
Philip Mockerberg
