Gatorade was locked out of the Olympics due to conflicting sponsorships. Which meant no TV spots, no athlete messaging and especially no mention of the "O" word. So while the brand had to go silent, we gave our fans a chance to hold the mic, continue the conversation and Win from Within.
AIGA A9 Award for Gatorade Summer of Competition Campaign
IAC Best Beverage Social Media Campaign
11 million social impressions