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    I was engaged by Cork Media to develop and present multiple concepts for a TVC to The Continence Foundation of Australia. The successful bid was … Read More
    I was engaged by Cork Media to develop and present multiple concepts for a TVC to The Continence Foundation of Australia. The successful bid was workshopped with the client and production teams and went into full development. I was also contracted to shoot stills on the day of filming for related digital and print material. Read Less
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The TVC succeed in drawing attention to continence issues and myth-busted the misconception that such issues are exclusive to the elderly. It achieved memorability by using a light-hearted, yet appropriate twist and was launched to coincide with World Continence Week.