The third project in Typography 1 is a font study. Students choose a typeface in a given list and become an expert on it. By determining its classification, characteristics and what causes it to differ from other fonts, the project begins the process of teaching us how to identify typefaces. Through this project we learn to recognize parts of a letter and how to classify typefaces into their historical type categories such as: Old Style, Transitional, Modern, Slab Serif, and Sans Serif. We also research the designer, the time in which it was created, why it was created, and how its aesthetic and function correlate with current events of that time.
After we become experts on our typefaces, we are then asked to visually teach others about the knowledge we attained through a series of typographic posters. At the end of the project we each create an animated gif, Behance page, and a text based and image based poster that conveys information about the typeface and the characteristics that define it. The posters should have the ability to stand separate and as a pair while still illustrating elements of the typeface.